In marketing, the term "Lead" refers to a person or a company that has shown interest in a business's products or services but has not yet become a customer. Typically, this interest is shown through actions like subscribing to a newsletter, filling out a contact form, downloading informational materials, or interacting on social media.
A lead represents a potential customer who has demonstrated some level of engagement and is therefore considered "warm" or "cold" based on the likelihood of conversion, meaning the potential to become an actual customer. Lead management is essential in marketing, as it helps companies focus on individuals or businesses with a higher probability of generating revenue, thereby improving the effectiveness of sales and marketing campaigns.
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