In marketing, the term "Prospect" refers to a person or company identified as a qualified potential customer with a higher likelihood of purchasing compared to a general lead. Unlike a lead, which represents an initial contact, a prospect has already engaged significantly and is at a more advanced stage in the sales process.
A prospect might have shown more specific interest or meet certain criteria that make them a good fit for the company’s products or services. For example, they may be classified as a prospect because they fall within the company’s target demographic, have an adequate budget, or have expressed a concrete need that the company can meet.
The main goal of marketing and sales, in this case, is to nurture and guide the prospect toward a purchase decision, focusing on a more targeted relationship and specific content that addresses their needs.
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